PRODUCTION MANAGER (BTL ACTIVATION)
In this project, we coordinated the execution of the activation of a brand campaign for the launch of a series about the FIFA's WorldCup Champion Manager Carlos Bilardo. We found very unique and old buses and turned them into Argentina themed units where we gathered more than 2oo Argentinean fans to join the “Bilardoneta” and travel around the city impacting observers passing by and turning it into a viral moment.
In this project, we coordinated the execution of the activation of a brand campaign for the launch of a series about the FIFA's WorldCup Champion Manager Carlos Bilardo. We found very unique and old buses and turned them into Argentina themed units where we gathered more than 2oo Argentinean fans to join the “Bilardoneta” and travel around the city impacting observers passing by and turning it into a viral moment.
