pwc - The New Equation

In this project, we developed a series of five spots with the challenge of working exclusively with stock footage. The goal was to craft distinct narratives across the different pieces while maintaining a unifying element that tied them all together. This required a strategic approach to storytelling, ensuring that each spot could stand on its own yet contribute to a cohesive overarching message.
 We also collaborated closely with editors to seamlessly integrate the footage, enhance it with custom transitions, and maintain visual and tonal consistency across all spots.